About Me
I'm Victoria, an evaluation and sensemaking specialist based in Rotterdam.
I work with foundations, development finance institutions, UN agencies, INGOs, and government bodies to find out whether their programmes in climate, circular economy, and social inclusion are genuinely shifting systems, and what to do when the evidence says they are not.
My role sits at a specific point in the chain, where evidence meets power. In most situations, I am not the best placed person to lead ground level interviews or focus groups in communities whose language and lived experience I do not share, that work is usually best led by people with real proximity to the communities involved, and I build teams around that principle. There are exceptions where I do take this on directly, but as a general rule, my part begins once that evidence exists: coding and synthesising complex or fragmented data, running Theory of Change and Contribution Analysis work, and facilitating sensemaking sessions that help programme teams, funders, and boards see clearly enough to act, on outcomes, resourcing, and policy.
I have spent over six years embedded in some of the most demanding portfolio evaluation work in the sector, running outcome harvesting at scale, facilitating sensemaking with senior leadership, and building evaluation frameworks designed for complexity rather than against it. Before this, I spent two years as a Peace Corps Community Development Advisor in Comoros, an experience that shaped how I think about participatory approaches and the gap between what programmes intend and what actually happens. Nature has always been where I find peace, and growing up, resources were never something we took for granted, so living somewhere where something as simple as rainfall could decide whether a community had enough water turned a long held instinct into a professional conviction: the people with the least tend to carry the heaviest cost of environmental strain, and they are rarely the ones deciding what happens next.
My Master's thesis asked what motivates women entrepreneurs to build circular businesses in Brazil. That question still sits at the centre of most of what I do: who benefits from a transition, and who gets left out of it. Circular economy and social inclusion, where transitions claim to be good for people as well as the planet, is where I feel most at home, though the same question, who genuinely benefits, runs through all of my climate and GEDSI work.
I'm multilingual and have worked across four continents, and I think evaluation done honestly is one of the most powerful tools we have for making systems change and circular transitions actually accountable to the people they are meant to serve. I'm always interested in hearing from organisations who take that seriously, and from researchers and facilitators with the lived experience and language fluency to lead ground level work well, since much of what I do works best in partnership, not alone.
AT A GLANCE
6+ years in complex systems-change evaluation
500+ outcomes analysed annually (Laudes Foundation portfolio)
50+ Key Informant Interviews across 4 continents
10+ countries of evaluation and fieldwork experience
Clients include foundations, development finance institutions, UN agencies, INGOs, and government bodies
Methods: Outcome Harvesting · Developmental Evaluation · Contribution Analysis · Rubric-Based MEL · Theory of Change Development · GEDSI Frameworks · Mixed Methods · Dedoose
MA Globalisation, Business & Development (Thesis: Women entrepreneurs and circular economy in Brazil)
BA International & Cultural Studies Minor: Latin American Studies & Communication
LANGUAGES
English — Native
Portuguese — Working Proficient
Spanish — Working Proficient
Italian - Speaking Proficient
Comorian — Speaking Proficient
French — Basic / Strong Comprehension
Dutch — Basic / Strong Comprehension
Multilingual research capability is central to my work; I have conducted document analysis and contributed to findings in Portuguese, Spanish, and French across multiple projects.
The Heart Behind Tully's Consultancy
As an independent consultancy, everything I do is guided by the values that shape who I am and why I work in this field. At Tully's Consultancy, my mission and values are not just statements, they are the foundation of every partnership, decision, and piece of work.
Mission Statement
I enable inclusive and circular solutions by connecting people, simplifying complexity, and building trust with integrity; creating the space for those closest to a programme, and those with the power to change it, to actually hear each other.
How I work, four commitments
Inclusion is a design choice, not a headcount. The most common tell that a programme's GEDSI work is not real is this: the targets are about representation rather than whether experience or power has actually changed. I design MEL systems that ask the harder question from the start, not as an add on to what already exists, but as a condition of how the whole thing is built.
Honest evidence is more useful than comfortable evidence. Findings that would genuinely change something, that would require a programme to adapt or a funder to reconsider, often get softened and filed in an annex. I do not write findings that way. Softened evidence protects no one, and the organisations I work with best already know this.
Complexity is where the most important change happens. The programmes working on systems change and circular transitions are tackling the hardest problems, and they are also the ones most likely to be told their work is too complex to evaluate properly. That difficulty is not a reason for simpler methods, it is a reason for better ones.
Proximity matters more than my presence. In most situations, the people closest to a programme's impact are better heard by someone who shares their language and lived experience than by me, and I build teams around that principle so ground level engagement is led by people with real proximity. There are cases where I take that role on directly, but as a general practice, my part begins once that evidence exists, making sure it reaches the people with power to act on it, intact.
Partnerships
TC wouldn’t be anything without partnerships and collectives. Here are just a few of the incredible collaborations/collectives that Tully’s Consult is apart of!
What people say about working with me:
"She has a strong ability to dive into complex topics, ask the right questions, and translate research into insights that are both clear and meaningful."
"Victoria's commitment to Gender Equality and Social Inclusion is a defining part of her practice. She brings an inclusive, intersectional perspective naturally into projects, conversations, and decision-making."
"Victoria's diverse and international background has given her the ability to be an agile learner, which makes her your go-to person if you want to achieve positive results and get things done."
"Her ability to work across languages and contexts allows her to connect easily with diverse stakeholders and to navigate international and interdisciplinary environments with confidence and sensitivity."
"She creates trust, encourages dialogue, and brings a calm clarity to complex work."
"Victoria is someone who combines sharp thinking with genuine warmth, and that balance shows in every collaboration she is part of."